Lawyers frequently explain to me that even though they put out the work to craft and manage a blog, they find it challenging to bring in more readers. I have constructed a list of five ideas that with just a little effort, will help give more publicity to your firm’s blog.

1. Distribute the legal blog to pertinent web directories. Even though this might appear to be obvious, I am stunned at how many law firms neglect to take this step. Distributing your firm’s blog to directories will help to provide people searching for your blawg content the opportunity to discover it. Simply conduct a search for “Legal Blog Directories” and get started submitting.

2. Make use of Twitter to tweet out your legal blog articles. The nice aspect with Twitter is that like-minded individuals can discover one another and share thoughts and articles around the web. You could utilize a program, like twitterfeed, to immediately send out your content as you publish them to your blog.

3. LinkedIn Groups and Facebook. Spreading your articles and thoughts with fellow legal professionals and group members by way of LinkedIn and Facebook is a terrific method to get extra exposure. Start off by subscribing to appropriate LinkedIn groups. Discuss your articles with the groups. If you write intriguing content, people will visit to read and subscribe.

4. Comment on various other legal Blogs. The very nature of blogging lends itself to communicating and conversation. Carve out some time to browse other interesting blog posts and remark on these, expressing your ideas. DO NOT SPAM. The idea of this exercise is to include yourself in the blawg community and join in the conversation, not spam others.

5. Make use of social bookmark sites to publish your best blawg posts. Distributing a great post to sites like Digg, Stumbleupon, Reddit, and Delicious can drive readers to your blog. If others like the posts you have written, they will “vote” for it. This will get new eyeballs to your blog.

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