Publishing videos online has taken the internet by storm, it seems everyone has videos they want to share online, perhaps you have seen videos online, where at the end of the video you see a url pop up and they ask you to check out there website, using video for internet marketing is a great way to get new customers to your website.

Using the search engines you can find anything you are looking for and you want it to be fast. When web users search for their information at a search engine, they will get thousands of search results; if they go to your website from the results, they may only spend a few seconds and little efforts to scan through what you are selling or proposing and decide whether your content, style, look and approach are a good fit for what they were actually looking for.

This is your only chance to get the attention of your potential customer, so you need to deliver a targeted message, fast by offering a fast, highly visual way to get their further attention and engage their interest.

Does this mean that you just need to simply put up 10-min video tutorial on your website or just slamming some video contents up on your web pages, you will instantly sell more products or services? If this is how you plan to use video to in the hopes of getting more conversions and sales you will be disappointed with your results.

Now if you want to use video you can do it very effectively if you follow the simple steps below. You will be able to boost your conversion and receive many more sales:

1. Publish Your Video Everywhere

When using a video as a effective marketing technique, it must be able to see by as many web users as possible. Keeping this in mind, just publishing your video on your own site is not enough. Let your video content be free and distributed to the majors video sharing websites such as YouTube and Google video so that not only others can watch and talk about it, but they can easily download it, redistribute it, if not even publish it directly on their own sites.

2. Make The Video File Small

Most people will only wait about 7 second for a website to load before clicking away to another site. If you page and video take more than 7 seconds to load, there is a good chance that your potential visitor will click away and not come back to your site. Hence, you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the interest of your visitors.

AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get a lot of visitors clicking away from your site because of long loading time of your video file. There for you have to convert your video to a smaller format like SWF.

3. Tell Your Visitors It\’s A Video

While many people will already know that the black box on your site is a video box, many people are not as savvy and have no idea what it is, which also means they won\’t play it. The best way to let people know it is a video is to simply tell them. Place a text box above the video and ask people to watch your short video below to get more information on your product.

Let your potential customers know that it is a short video. Your visitors are not going to want to watch a half hour video on how you started your company; Stay on track and keep your video as short as possible while keeping it full of pertinent information.

Using the tips above will give you a great advantage above your customers, again don\’t just put up any old video, make sure the video is targeted to your website and website visitors, this will make your videos much more effective.

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