Remember the days of telephone calls and pre-planned dates and letterman jackets? When the “Dear Abby” column made sense and men asked a father’s permission to initiate courtship? Nope, neither do Jessica Massa and Rebecca Wiegand, the girls behind what could be the world’s first crowd-sourced relationship advice blog, WTF Is Up With My Love Life?! “We don’t think the ‘conventional’ dating literature/self-help literature out there in bookstores and the blogosphere is actually speaking effectively to women now, because for the most part it assumes we’re living in a ‘dating’ world that no longer exists,” says Wiegand, referring to how the digital sphere – among other things – has completely turned the romantic realm on its proverbial head. When folks are breaking up with each other on Facebook, and a text message equates a love letter, it seems that we actually are quite primed for a romantic reboot.

Because of this very reason, Jessica Massa and Rebecca Wiegand, bloggers of WTF Is Up With My Love Life?! is going to make a movie, a book and an engaging website about their number one source (blog) of dating advice.

The Story of WTF?!

It was summer 2009, and the two girls befriended at twelve. Massa had quitted her job in the music field and planned to get a visa in Brazil and worked as a bartender. Wiegand came home from a party of her movie company and started complaining her miserable love life. Massa was not convinced, as she knew Wiegand were instant messaging with a guy that week, spending time with her ex and flirting with a stranger at the party the week before. She thought her friend was doing it all wrong.

This revelation lead to an idea: That all women have a “gaggle” of men, satellites who may or may not be their one and only, but were romantic prospects all the same. The two got to work writing a description of the 10 types of men in one’s gaggle – The Ex-Boyfriend Who’s Still Around, The Ego Booster, The Boyfriend Prospect, The Hot Sex Prospect, The Prospect You’re Not Sure Is a Prospect, The Accessory, The Career Booster, The Super Horny Guy Who Happens to Be Around a Lot, The Unavailable Guy, The Guy Who Just Blew You Off – and took the idea to New Line Cinema. The execs loved it, and optioned the concept as a movie idea. “They got it right away,” Massa says. “What we’re railing against is that He’s Just Not That Into You mentality, which is a movie that New Line made, also, actually.”

Blog For More

The film contract was confirmed in the very first week of 2009 but the two girls didn’t want to hang around. They wanted to put forward their ideas as soon as possible. Therefore, a company called J&R Creative Media was founded and a blog was launched while they were preparing a book related to the film. They could not travel around to get their message across so the digital world served them best. Listening to other women also helped further develop their idea.

Digital Romance

As Massa and Wiegant put, it is an after-dating era we are in. The tips from our grandmothers, accordingly to them, cannot help us figure out the messages behind those text messages we have got. And flirtation is penetrating online media platforms such as Facebook, Twitter and MySpace, causing much more confusion.

Neither men nor women can really figure out this new form of dating and romancing. Nobody is sure when to do what to do on those digital portals. Massa and Wiegand are against those guidebooks written by some well-educated elites who had graduated thirty years ago. They wanted to build a forum which would allow exchange of ideas, and not some top-down nurturing of, like transforming yourself to get the guy you want.

The result is a compelling site where both men and women can explore their various and sundry romantic woes. And, bonus, it is great source material for their upcoming book and film. They plan to use user-submitted stories to give their creations weight and depth. “Dating is ambiguous,” says Massa. “That’s the idea of the website. Through recognizing this and talking about it, we’re hoping that it will be a step forward for all of us who are just stuck in the He’s Just Not That Into You, The Rules, The Handbook rut.” Amen to that. Intrigued by Massa and Wiegand’s concepts and want a taste of what’s to come? Check out this list of apps they put together for us. (P.S. A non-date is that dude/chick you’re about to hang with, but who has not specified his/her intentions.)

Looking to find the best deal on love, then visit www.yoursite.com to find the best advice on bloggers for you.